About us

The drive and core belief of FarmDirect is to empower producers and overseas importers alike by giving them the marketing, coordination, procuring and logistical tools with the goal of making them part of ONE TEAM and FarmDirect being the oil that makes the machine go round.

With a combined experience in the fruit industry of +- 35years, this function is designed to introduce progressive producers and reputable overseas importers, and to help facilitate the development of long-term relationships which are of critical importance in this ever-changing fresh produce industry.

FARM DIRECT assists and gives guidance to producers to find a suitable, long-term, profitable strategy for marketing their fruit.

FARM DIRECT assists importers/supermarkets to coordinate the flow of products to optimally supply their programs.