The importance of making use of facilitating agents and directly exporting your produce.
The marketing of agricultural produce is regarded as unique and deserves specialized attention due to the perishable nature and bulkiness thereof.
The facilitating agent covers the services involved in moving an agricultural product from the farm to the customer. Numerous interconnected activities are involved in doing this.
Facilitating agents tends to be more consumer-orientated in his attempted to provide optimal profit to the farmer. He takes the farmer’s hand and providing him direct access to the consumer. It’s safe to say without a market (consumer) the profitability back to farmer would be limited. This requires those involved with marketing to understand both consumer and farmer requirements.
It is required of these specialists to be highly competent in their entrepreneurial skills and have an above average knowledge of all facets of post harvest value adding. As a farmer, you need problem-solvers, people to handle your crop as if it was their own and who effectively finds foreign markets and buyers for your produce. These facilitators helps growers making critical decisions for instance which product to plant, which market to pack for at any given time and which packaging to use. Such facilitating concept is thereby intended to MAXIMIZE profits and sales growth for farmers.
I believe that a farmer, who focuses on the art of farming and the challenges thereof and making use of a competent facilitator who becomes an extension of such, is the future of successful farming
FARMDIRECT – Unifying Growers and Markets Worldwide.