Mindblown: a blog about philosophy.

Consumer Convenience During the infancy of the retail industry, product was king. There was less reliance on how and when customers would receive a product and more of a focus on how well it worked. This has all changed for today’s marketers. We live in an on-demand world (of instant gratification) and in order for…

An apple a day, keeps the Doctor away… In light of the school holidays coming to an end soon, I decided to blog about the importance of fruit and veggies in our daily diet. I went to a PTA meeting recently and one of the topics the teacher talked about was the junk parents are…

13 Reasons to Establish a Home Food Garden Self sustainable living is on so many people’s minds lately. Whether it’s because of food prices going up or merely wanting to cut down on your carbon footprint, I think it’s a great initiative and more people should look into it. It can be as little as…

Industrial Revolution Since I covered the blog by BrightBytes in the Farmers Weekly a couple of weeks ago on Precision Farming, I thought it will be fitting to post his followup Blog: Watch out – the Fourth Industrial Revolution is coming for you! “I followed the World Economic Forum’s recent 2016 Annual Meeting in Davos…

Why consider a career in Agriculture More and more people in South Africa are hesitant to pursue a career in Agriculture due to high farm murders, struggles with natural elements such as our recent drought and the preconceived idea of an isolated work with endless obstacles to succeed not to mention that the youth of…

Why precision farming is here to stay There was a very eye-opening blog in The Farmers Weekly website this week regarding technologies and the wonders thereof in farming that is unknown to the average man on the street. To quote the Blog by BightBytes: A Business take on new farming technologies: “To date, I’ve written…

Why the right packaging is so important… There’s an old culinary proverb that says, “You eat first with your eyes.” This means that before you even taste a dish, your opinion on a certain product is mostly shaped by how it looks. In the case of food, the more delicious and appetizing the packaging, the…

FOOD CONTAMINATION LINKED TO WATER QUALITY According to an article on the Impact of Water Quality to the Food Industry in South Africa by Paul J Oberholster and Anna maria Botha,” the food-processing industry involves the total environment from farm to customer, presenting numerous pathways for the potential contamination of food. Irrigation water has been…

Berlin Fruit Logistica 2016   This year’s Berlin Fruit Logistica kicked off on the 3rd of February and wrapped up on the 5th of February. It was 3 cold days in Berlin but none the less very successful for us at FarmDirect and by the Closing Report of the Fruit logistica on the Berlin Fruit Logistica…

South Africans making a difference Over the past few months South Africa has been experiencing a potentially crippling drought brought on by the worst El Nino in decades. Farmers are struggling without water and feed supply. Cases of farmer giving their livestock away have been reported due to not being able to feed their animals.…